LEADING LOYALTY
Experience is what separates Loyalty from the pack – our experience and yours.
We work together to bring more value to small business clients.
Meet the Team
STEVE RAFSKY
CEO
Steve brings 26 years of experience as a franchisee and small business owner, with 15 of those years as CEO of Padgett Business Service.
“I enjoy working with our franchisees, solving problems, and finding meaningful opportunities to serve small business clients.
JOHN HEWITT
Loyalty Brands / Founder & CEO
Having previously founded both Jackson Hewitt and Liberty Tax Service, John has used his 50+ years of tax experience and remarkable business acumen to develop the next stage in his unmatched franchise success: Loyalty Brands. He’s the foundation our companies’ achievements are built on.
MARTHA O'GORMAN
Loyalty Brands / VP, CMO
With more than 30 years of marketing success in both public and private companies, Martha’s strong experience in business strategy, traditional media, and digital marketing are an uncommon and valuable resource for Loyalty Brands’ plans for expansion and growth.
JOHN-ALLEN WALDROP
Loyalty Brands / VP, Corporate Consul
As a distinguished corporate attorney with successes in operations and HR leadership, John-Allen combines business insight with expert legal analysis to deliver a balanced approach to risk management while also upholding the highest ethical standards.
MELISSA SALYER
EVP Franchise Development
Melissa has spent more than 30 years in franchise sales including stints at Jackson Hewitt, Dunkin’ Donuts and Liberty Tax helping fuel each companies growth.